FLUX 3 vs Wan 3.0

A rounded-rectangle camera body, 2.1:1 ratio, with a large lens occupying 68% of its height and a matte silver aluminum frame. Warm key light sweeps from upper-left across the body. The camera orbits slowly, then the aperture blades close, holding centered on the camera. No logos or text.

If you already have a product reference, an opening composition and a target hero frame, FLUX 3's keyframe-driven approach is the more direct route: set the first and last frame and let the model fill in the orbit. Wan 3.0 is directed through camera instructions such as slow orbit, slight push-in and hold on product. Its longer runtime also helps when an ad needs several visual phases.

An angler casts his line into a lake. The camera follows the line through a sunken city's neon ruins. A fish bites, revealing the brand name carved into its side.

FLUX 3's 20-second ceiling favors a conventional shot-by-shot workflow: generate several clips, use references to preserve continuity, then assemble them in editing. Wan 3.0 supports up to 30 seconds in one continuous take, so a complete brand story can be attempted in a single generation with fewer transition resets.

A man and a woman sit in a quiet restaurant. She asks whether the campaign is ready. He answers while looking at his tablet. They pause and smile as the camera slowly pushes toward the table.

This scene tests expression, voice, dialogue timing and camera movement together. FLUX 3 officially generates native audio with the video. Wan 3.0 documents audio inputs, but its public materials are less specific about the complete audio pipeline. When dialogue and lip sync are decisive, test FLUX 3 first and score exact wording, timing and speaker separation.

The mecha keeps the design from the first image, in camouflage green and fire orange, referencing the second image. It dives onto a desert battlefield, cracks the ground on landing, fires and blasts off through the gunfire.

FLUX 3 supports image and video references, and video-to-video can carry core elements into a new scene. Wan 3.0 documents up to 10 reference images, 5 reference videos and 5 reference audio files in one generation. That can combine character, product, camera-motion and voice references, but these are provider claims and documentation statements; test the same character on both systems.

A crystal-cut perfume bottle sits on polished black marble. Warm light sweeps across the glass while the camera orbits. Fine mist drifts in the background. The tagline ROASTED DAILY animates onto the frame with crisp, undistorted letterforms.

Typography is a category where video models commonly struggle. FLUX 3's Self-Flow architecture jointly trains image, video and typography, and Black Forest Labs lists typography as a capability. Wan 3.0 materials emphasize duration, camera control and consistency instead. Test FLUX 3 first, then inspect every visible character frame by frame.

A 10-page product specification deck that needs to become a narrated walkthrough automatically.

This is currently a Wan 3.0-specific advantage. It accepts DOC, XLS, PPT, PDF and Markdown files directly, up to the provider's documented limits. Alibaba's API documentation includes an example in which a PPTX product deck is interpreted into a product advertisement. FLUX 3 accepts text, image, video and audio, but does not document direct document input.

An existing product landing page needs to become a promotional video without collecting its copy and assets again.

Wan 3.0 lists Link as an input type, allowing a URL to be interpreted into video. This can shorten e-commerce, SaaS and education workflows built around existing landing or product pages. FLUX 3 does not currently list web links as a supported direct input.